About
Experienced Brand Creative and Content Strategist with a proven track record in crafting compelling brand narratives and driving tangible results. Adept at leveraging content writing, brand management, and SEO to boost visibility, enhance engagement, and achieve measurable business outcomes. Committed to delivering high-quality, impactful content strategies that resonate with target audiences and drive conversions.
Work Experience
Content Writer/Brand Strategist
WhyFinite Martech
Aug 2023 - Present
N/A, N/A, NG
Led content strategy and creation initiatives, driving brand awareness and supporting lead generation for a martech company.
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Generated innovative, strategic content ideas that successfully supported lead generation and brand awareness, aligning directly with overarching brand goals.
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Crafted, edited, and proofread diverse content types, including blog posts, social media content, design copies, email campaigns, and website copy, ensuring high quality and brand consistency.
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Conducted in-depth research on complex industry topics, producing accurate, insightful, and highly relevant content that resonated effectively with target audiences.
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Optimized content for SEO, significantly improving organic search rankings and driving increased website traffic.
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Collaborated cross-functionally with the marketing team to develop targeted content strategies, resulting in a 10% increase in conference registrations via newsletters.
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Played a key role in successful brand campaigns, supporting strategic objectives and amplifying brand visibility and engagement across multiple platforms.
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Developed and managed a comprehensive content calendar to streamline workflow, ensuring timely and cohesive content distribution across all digital platforms.
Freelance Writer
Freelance Writer
Jan 2020 - Present
N/A, N/A, NG
Provided diverse writing services, including articles, blog posts, and creative content, for various clients.
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Authored a wide range of content including articles, blog posts, newsletters, fiction, short stories, and YouTube scripts.
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Developed compelling copy for various marketing and communication needs, adapting voice and tone for different audiences.
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Managed multiple writing projects simultaneously, consistently meeting deadlines and client expectations.
Content Creator
Opullenze Pro
Jul 2023 - Aug 2024
N/A, N/A, NG
Produced engaging video and text content, managed social media, and implemented SEO strategies for a specific brand audience.
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Created engaging video and text content tailored to specific brand audiences, enhancing brand presence and audience connection.
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Conducted thorough research to gather essential information and data, informing content topics and ensuring factual accuracy.
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Managed end-to-end video production, including filming, editing, and producing content optimized for platforms like Instagram and LinkedIn.
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Executed comprehensive social media management, fostering community engagement and brand visibility.
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Applied SEO optimization techniques to improve content discoverability and drive organic reach.
Digital Marketing Specialist
Ijeworks and The Space Studio
Sep 2022 - May 2023
N/A, N/A, NG
Managed social media, conducted client research, and created diverse digital content to enhance brand visibility and client engagement.
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Managed multiple social media handles for the brand, increasing online presence and audience reach.
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Conducted targeted research to identify and engage clients within the target audience, expanding the client base.
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Produced diverse content, including videos, pictures, and graphic designs for the brand, ensuring alignment with brand messaging.
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Cultivated strong relationships with clients, fostering loyalty and ongoing engagement.
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Generated weekly performance reports, providing data-driven insights for strategic adjustments and continuous improvement.
Social Media Manager (Contract)
Piyo Bitrus Scholarship
Nov 2022 - Dec 2022
N/A, N/A, NG
Managed social media presence and content strategy, ensuring brand alignment and consistent visibility for the scholarship program.
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Managed all social media pages, overseeing content scheduling and publication to ensure timely and consistent delivery.
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Developed comprehensive content directions and a content calendar, optimizing content flow and release timing.
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Enhanced social media visibility through strategic page management, increasing reach and engagement.
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Ensured all posted content consistently aligned with the brand story and messaging guidelines.
Customer Support Specialist
Tyrus Technology
Oct 2022 - Dec 2022
N/A, N/A, NG
Provided primary customer support, resolving inquiries and ensuring customer satisfaction through various communication channels.
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Served as the primary point of contact for customer inquiries, ensuring prompt and effective resolution of issues.
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Managed high volumes of customer emails and phone calls, maintaining a high standard of service quality.
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Ensured consistent customer satisfaction through proactive support and problem-solving.
Virtual Office Admin
Agrandar Limited
Jul 2022 - Dec 2022
N/A, N/A, NG
Provided comprehensive virtual administrative support, managing communications, social media, and content creation with a focus on lead conversion.
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Managed inbound and outbound customer calls and emails, providing first-point customer service and ensuring timely follow-ups.
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Administered all company social media accounts, creating engaging content using Canva to enhance online interaction.
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Authored creative and appealing captions for social media, driving engagement and brand interest.
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Executed social media advertising campaigns with a strategic focus on lead conversion, contributing to business development.
Assistant Transmission Director
Nigeria Television Authority (NTA)
Sep 2021 - Jun 2022
N/A, N/A, NG
Oversaw media material consistency, monitored channels, and ensured operational readiness for broadcast productions.
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Conducted thorough checks on all media material to ensure correctness and consistency, minimizing broadcast errors.
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Monitored channels and streams, implementing spot checks for media quality and adherence to broadcast standards.
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Developed and deployed disaster recovery plans, ensuring operational continuity in critical situations.
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Maintained readiness of standby material, ensuring uninterrupted broadcast operations.
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Documented daily production activities, ensuring comprehensive records for operational review and compliance.
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Collaborated effectively with production personnel to ensure smooth and efficient broadcast operations.
Audio Personnel
Nigeria Television Authority (NTA)
Sep 2021 - Jun 2022
N/A, N/A, NG
Managed audio quality and sound balance for live productions, ensuring optimal viewer satisfaction and smooth operations.
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Ensured high viewer satisfaction by meticulously balancing and controlling sound quality during live shows.
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Monitored audio signals to detect and correct sound quality deviations or malfunctions promptly.
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Collaborated closely with other production personnel to ensure seamless execution of every broadcast production.
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Proactively anticipated and corrected technical faults, maintaining uninterrupted audio delivery.
Voiceover Artist
Nigeria Television Authority (NTA)
Sep 2021 - Jun 2022
N/A, N/A, NG
Collaborated with production teams to deliver professional voiceovers, ensuring smooth and high-quality broadcast productions.
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Worked closely with presenters and the production team to ensure seamless integration of voiceovers into broadcasts.
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Delivered clear and engaging voice performances, contributing to the overall quality and professional presentation of programs.
Personal Assistant (Contract-based)
The Echo Digital Marketing
Jan 2020 - Mar 2020
N/A, N/A, NG
Provided administrative and organizational support, managing communications, scheduling, and event coordination for a digital marketing firm.
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Managed incoming phone calls, emails, and messages, ensuring timely and professional communication.
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Scheduled and managed meetings and calendars, optimizing time management for key personnel.
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Drafted professional correspondence, including emails and letters, maintaining high standards of communication.
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Coordinated events and speaking engagements, ensuring seamless logistics and execution.